[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.fitcon.cz\/internetova-reklama-uzitecna-i-otravna\/#Article","mainEntityOfPage":"https:\/\/www.fitcon.cz\/internetova-reklama-uzitecna-i-otravna\/","headline":"Internetov\u00e1 reklama, u\u017eite\u010dn\u00e1 i otravn\u00e1","name":"Internetov\u00e1 reklama, u\u017eite\u010dn\u00e1 i otravn\u00e1","description":"Ur\u010dit\u011b to v\u0161ichni zn\u00e1te. Prohl\u00ed\u017e\u00edte si internetovou str\u00e1nku, \u010dtete zaj\u00edmav\u00e9 novinky ve sv\u011bt\u011b a najednou na V\u00e1s vysko\u010d\u00ed velk\u00e1 reklama. Dobr\u00e9 jsou reklamy v podob\u011b banneru. Hor\u0161\u00ed jsou u\u017e ty ve form\u00e1tu videa. V\u011bt\u0161inou V\u00e1s str\u00e1nka nut\u00ed k prohl\u00e9dnut\u00ed p\u00e1r sekund reklamy. Nev\u00edm, jak V\u00e1m, ale mn\u011b se tak\u00e9 ob\u010das stane, \u017ee m\u011b reklama zaujme […]","datePublished":"2019-01-21","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.fitcon.cz\/author\/#Person","name":"","url":"https:\/\/www.fitcon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/91b1fc57487c55a66a7777af0dd690bf69c571b4a9b15cda0db8854a78b7888c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"fitcon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.fitcon.cz\/wp-content\/uploads\/img_a340181_w2501_t1553191467.png","url":"https:\/\/www.fitcon.cz\/wp-content\/uploads\/img_a340181_w2501_t1553191467.png","height":0,"width":0},"url":"https:\/\/www.fitcon.cz\/internetova-reklama-uzitecna-i-otravna\/","about":["Podnik\u00e1n\u00ed"],"wordCount":398,"articleBody":"Ur\u010dit\u011b to v\u0161ichni zn\u00e1te. Prohl\u00ed\u017e\u00edte si internetovou str\u00e1nku, \u010dtete zaj\u00edmav\u00e9 novinky ve sv\u011bt\u011b a najednou na V\u00e1s vysko\u010d\u00ed velk\u00e1 reklama. Dobr\u00e9 jsou reklamy v podob\u011b banneru. Hor\u0161\u00ed jsou u\u017e ty ve form\u00e1tu videa. V\u011bt\u0161inou V\u00e1s str\u00e1nka nut\u00ed k prohl\u00e9dnut\u00ed p\u00e1r sekund reklamy. Nev\u00edm, jak V\u00e1m, ale mn\u011b se tak\u00e9 ob\u010das stane, \u017ee m\u011b reklama zaujme svou originalitou a dokouk\u00e1m ji a\u017e do konce. Mnohdy reklama ale nen\u00ed takov\u00e1, jakou byste si p\u0159edstavoval. Ob\u010das dokonce reklama slou\u017e\u00ed opa\u010dn\u011b ne\u017e by m\u011bla a z\u00e1kazn\u00edka sp\u00ed\u0161e odrad\u00ed od dan\u00e9 slu\u017eby.Poj\u010fme si probrat, jak by reklama m\u011bla vypadat:1.\u00a0\u00a0\u00a0\u00a0\u00a0 Originalita: \u010dlov\u011bk se ur\u010dit\u011b moc r\u00e1d pod\u00edv\u00e1 na n\u011bco, co je\u0161t\u011b nikde nevid\u011bl. Nadchne ho to a t\u0159eba si p\u016fjde zjistit v\u00edce informac\u00ed d\u00edky tomu, \u017ee si reklamu prohl\u00e9dl celou.2.\u00a0\u00a0\u00a0\u00a0\u00a0 Zaj\u00edmav\u00fd produkt nebo slu\u017eba: asi ka\u017ed\u00e9ho ohrom\u00ed, pokud je reklama na produkt, kter\u00fd je\u0161t\u011b nikdy nevid\u011bl. Nov\u00e1 v\u011bc, kter\u00e1 ho t\u0159eba dok\u00e1\u017ee dosti ohromit.3.\u00a0\u00a0\u00a0\u00a0\u00a0 Reklama se dostane do podv\u011bdom\u00ed: to je konec konc\u016f tro\u0161ku z\u00e1ludn\u00fd bod. Je skv\u011bl\u00e9, kdy\u017e si p\u00edsni\u010dku nebo reklamu z hl\u00e1\u0161ky lid\u00e9 neust\u00e1le opakuj\u00ed a sm\u011bj\u00ed se j\u00ed. Hor\u0161\u00ed pak je, pokud je hudba nebo zvuk v reklam\u011b sp\u00ed\u0161e otravn\u00fd. To u\u017e se pak d\u00e1 hovo\u0159it: \u201e\u0161patn\u00e1 reklama, taky reklama\u201c4.\u00a0\u00a0\u00a0\u00a0\u00a0 Z\u00e1bava: i reklama m\u016f\u017ee b\u00fdt zdroj z\u00e1bavy. A ur\u010dit\u011b mi d\u00e1te za pravdu, \u017ee lid\u00e9 se hodn\u011b r\u00e1di bav\u00ed. Takov\u00fdch reklam jsem vid\u011bl nespo\u010det a dost to lidi motivuje shl\u00e9dnout reklamu celou. N\u011bkdy i dokonce pod\u00edvat se na reklamu opakovan\u011b.Pokud m\u00e1 reklama tyto body naho\u0159e, st\u00e1v\u00e1 se velice hodnotnou. Hlavn\u011b, pokud spl\u0148uje bod 4. Jsou ale reklamy, kdy mi p\u0159ijde, \u017ee jejich tv\u016frc\u016fm je jedno, jak\u00fd pohled budou m\u00edt lid\u00e9 na dan\u00fd produkt. N\u011bkdy toti\u017e obsahuj\u00ed velk\u00e9 nesmysly a za\u010d\u00ednaj\u00ed b\u00fdt otravn\u00e9.Reklama je n\u011bkdy otravn\u00e1 u\u017e jen t\u00edm, \u017ee se \u201ecpe\u201c \u00fapln\u011b v\u0161ude. Nejen na internet, ale i na jin\u00e1 m\u00e9dia jako je televize, r\u00e1dio a dal\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (15 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Internetov\u00e1 reklama, u\u017eite\u010dn\u00e1 i otravn\u00e1","item":"https:\/\/www.fitcon.cz\/internetova-reklama-uzitecna-i-otravna\/#breadcrumbitem"}]}]